GoHighLevel Content AI: Setup, Pricing & Prompts (2026)
GoHighLevel Content AI: Setup, Pricing & Prompts (2026)
By Dr Priya Jaganathan, GoHighLevel Certified Admin · HL Growth Partner, Australia · Updated 29 August 2026 · 8 min read
GoHighLevel Content AI is the writing assistant built into the platform — it sits inside the email builder, the funnel and website builder, Social Planner, the blog editor and Workflows, and it drafts copy on demand instead of making you stare at a blank block. It is not a chatbot and it does not talk to your leads. It writes. On current pricing it is bundled into the AI credit system that runs across the whole HighLevel AI suite, and for a typical Australian agency running six to fifteen active sub-accounts the realistic spend lands somewhere between AUD $30 and $120 a month depending on how heavily your team leans on it.
It suits agencies and small teams who already know what they want to say but lose hours on the first draft — subject lines, hero headlines, blog outlines, forty social captions for a quarter. It does not suit anyone hoping to publish unedited output, and it will not replace a copywriter who understands your client's market. What follows is how it actually works, what it costs at agency and sub-account level, the prompts that produce usable copy on the first pass, and the compliance guardrails that matter when you are sending under the Spam Act in Australia.
What GoHighLevel Content AI actually is
Content AI is a text (and image) generation layer wired into the editing surfaces of the platform. You do not open a separate app. You are inside a funnel, you click into a text element, you hit the AI icon, you describe what you want, and it writes into that element. The same pattern repeats across the platform with slightly different affordances depending on where you are.
Where it appears
In the GoHighLevel email builder it generates subject lines, preview text and body copy inside a text block. In the funnel builder and website builder it writes headlines, subheads, feature bullets and button labels, and it will generate images for background and section blocks. In the blog editor it produces outlines, full drafts, meta titles and meta descriptions. In Social Planner it writes captions per platform and suggests hashtags. Inside Workflows there is a dedicated GPT/Content AI action that can generate text at runtime and store it in a custom value or field for use in a later step.
What it is not
This is where most people get confused, and it costs them money. Content AI writes marketing assets for humans to review. Conversation AI replies to inbound SMS, Facebook, Instagram and web chat messages in real time and is trained on your bot goal and knowledge base — see the Conversation AI setup and training guide for that build. Voice AI answers and places phone calls and is billed by the minute. AI Employee is the bundled subscription that packages several of these capabilities under one agency-level price. Agent Studio is the newer agent-building surface where you configure multi-channel agents with tools and actions. Four different products, four different billing behaviours.
HighLevel Content AI vs the rest of the AI suite
Before you enable anything, be clear about which product you are actually turning on. Agencies routinely enable AI Employee for a client who only ever wanted headline help, then wear the subscription fee for six months.
| Product | What it does | Where it lives | How it is billed | Best use |
|---|---|---|---|---|
| Content AI | Writes and edits marketing copy; generates images | Email builder, funnel/website builder, blogs, Social Planner, Workflows | Per generation from the AI credit wallet; rebillable to sub-accounts | Drafting subject lines, headlines, outlines, captions at volume |
| Conversation AI | Replies to inbound chat, SMS and social DMs | Conversations, plus channel settings per sub-account | Per message or bundled in AI Employee | Speed-to-lead and after-hours qualification |
| Voice AI | Answers and makes phone calls, books appointments | Phone numbers and calendars | Per minute of call time | Missed-call handling and inbound reception |
| AI Employee | Bundles Content AI, Conversation AI, Reviews AI, Funnel AI and more | Agency settings, enabled per sub-account | Flat monthly agency fee, or per sub-account; resellable | Agencies using three or more AI tools heavily |
| Agent Studio | Builds configurable agents with tools, actions and knowledge | Dedicated Agent Studio area | Usage-based credits per agent run | Complex multi-step agents beyond simple chat replies |
If you are weighing the bundle, the AI Employee pricing breakdown sets out what is included, and the AI Agent Studio setup and pricing guide covers the newer agent surface.
Enabling it at agency and sub-account level
Content AI is controlled from agency view first, then switched on per location. The order matters — if you enable it in a sub-account without setting rebilling at agency level, you absorb the cost silently.
Agency view
From agency view, open Settings, then the AI or Company Billing area. Load your agency wallet with a card — the wallet is the pool every AI generation draws from. Set auto-recharge so a mid-campaign draft does not fail at 11pm. Then decide, per feature, whether you are rebilling. Rebilling turns each sub-account into its own billable consumer with its own markup; without it, everything hits the agency wallet.
Sub-account level
Inside the sub-account, go to Settings and enable Content AI for that location. If rebilling is on, the client is prompted to add a payment method and their usage draws from their own balance at your markup. Standard practice at HL Growth Partner is to enable Content AI on every client sub-account with a modest markup, and to leave Voice AI off by default because per-minute costs escalate faster than clients expect.
Snapshots
AI settings are not fully portable in snapshots. When you load a snapshot into a new sub-account, expect to re-enable Content AI and re-check the billing toggle manually. Add it to your onboarding checklist — it is one of the top three things missed on handover.
Credits, rebilling and realistic monthly cost
HighLevel prices Content AI on a credit basis: text generation is charged per set of words generated and image generation per image, with the rates published on the official GoHighLevel pricing page. Rates change — check before you build a client-facing rate card. The current shape, in AUD terms, is that text output costs a fraction of a cent per hundred words and images cost a few cents each.
What that means in practice
A sub-account producing four emails, two funnel pages, eight social captions and one blog post a month burns very little — usually under AUD $5 in raw platform cost. An agency running twelve such sub-accounts is looking at roughly AUD $40–70 a month before markup, assuming disciplined use. The number climbs when someone regenerates the same headline thirty times, or when an image-heavy funnel build chews through generations in an afternoon. Budget AUD $100–150 a month if your team builds funnels weekly.
Rebilling maths
Most agencies apply a 2x to 4x markup and fold it into an existing retainer rather than itemising it. A client paying AUD $497 a month will not query a $12 AI line item, but they will query the invoice arriving separately. Bundle it. If you are still choosing a plan tier, the GoHighLevel pricing plans explained comparison shows which tier unlocks rebilling at all — it is not available on the entry plan.
Prompts that produce usable copy
The default output is generic because the default prompt is generic. Content AI responds well to constraints: audience, tone, length, banned words, and an example. Here are four we use daily, adapted per client.
Email subject lines
"Write 10 email subject lines for an Australian dental practice emailing existing patients who have not booked a check-up in 9 months. Tone: warm, plain, no hype. Maximum 45 characters. No emojis, no exclamation marks, no words like 'urgent', 'act now' or 'don't miss out'. Include 3 that ask a question and 3 that lead with a specific benefit. Australian English spelling."
Funnel headlines
"Write 8 hero headlines and matching subheads for a landing page selling bookkeeping services to Australian tradies with 2–10 staff. The offer is a fixed monthly fee with no lock-in contract. Headline max 9 words, subhead max 22 words. Avoid 'unlock', 'revolutionise', 'game-changing'. Speak to the fear of a surprise BAS bill without naming ATO penalties as a threat."
Blog outlines
"Create an H2/H3 outline for a 1,600-word article titled 'How much does a bookkeeper cost in Brisbane'. Audience: small business owners comparing quotes. Include a section on hourly versus fixed-fee, a section on what changes the price, and an FAQ with 5 questions people actually search. Do not write the body copy. Australian English."
Social captions
"Write 5 LinkedIn captions from this blog outline, each 60–90 words, first line under 12 words as the hook. One insight per caption, no hashtag walls, maximum 3 hashtags. Australian English. End each with a question, not a call to action."
The pattern
Audience, offer, format, hard limits, banned words, an instruction about what not to do. Save your best prompts as a document per client and paste them in — there is no shared prompt library inside the platform, so your library lives in your own docs or in a custom value you can copy from.
Using Content AI inside Workflows
The Workflows action is where this stops being a convenience and starts being leverage. Add the AI/GPT action to a workflow, feed it contact data through custom values, and store the result in a custom field for a downstream email or SMS step to use.
A pattern that earns its keep
Trigger on form submitted. The form asks what the enquiry is about in free text. The AI action takes that free text plus the contact's first name and industry, and generates a two-sentence personalised opening paragraph. That paragraph is written to a custom field. The next step is an LC Email send where the body starts with the generated paragraph, then continues into your fixed template. The email feels written for them, but 80% of it is a template you control.
Guardrails
Always add a fallback. If the AI action fails or returns empty, your email should still make sense — use an if/else branch on the custom field being empty, and route to a generic version. Never let AI-generated text produce the entire email body in an automated send. You lose the ability to predict what goes out under your client's name, and under Australian consumer law your client owns the claim regardless of who typed it. For page-level generation the AI Studio for pages and funnels is a better fit than a workflow action.
Brand voice, editing discipline and Australian compliance
Keeping voice consistent
Content AI has no persistent memory of your client's voice between sessions. The workaround is a standing brand brief you paste at the top of every prompt: three adjectives for tone, five banned words, one paragraph of real sample copy, and the spelling standard. Store it as a custom value in the sub-account so anyone on your team can retrieve it. Ten lines of context will change the output more than any amount of regenerating.
Editing discipline
Treat every output as a first draft from a capable junior who has never met the client. Our rule is that nothing generated goes live without a human pass that does three things: strips the invented specifics, replaces generic claims with real ones, and reads it aloud. AI copy fails the read-aloud test constantly — the rhythm is even, the sentences are all the same length, and nobody talks like that.
Spam Act and honest claims
The Spam Act 2003 requires consent, accurate sender identification and a functional unsubscribe on every commercial electronic message. ACMA enforces it and the penalties are real. AI drafts routinely omit or bury the unsubscribe, invent an urgency that misrepresents the offer, or produce testimonials that were never given. Check the ACMA spam rules for businesses before you set your email templates. Under Australian Consumer Law a claim that a business cannot substantiate is a problem whether a person or a model wrote it — if the draft says "the fastest service in Sydney", either prove it or cut it. Also strip the em dashes and the American spellings; "optimize" and "center" in a Melbourne client's email is a tell your prospects notice.
When not to use it
Do not use Content AI for anything with legal, medical or financial specificity — pricing terms, treatment claims, licence conditions, guarantee wording. Do not use it for case studies or testimonials, because it will fabricate detail that reads plausibly and exposes your client. Do not use it for the first 100 words of a homepage for a brand you have not researched. And do not use it for a one-off short piece where writing it yourself is faster than prompting, reviewing and correcting — that break-even sits at about 150 words in our experience. Where it consistently wins is volume: forty captions, twelve subject line variants, an outline for every service page. For blog structure specifically, pair it with a proper on-page setup as covered in the GoHighLevel blog SEO guide.
Common mistakes to avoid
- Enabling AI features in sub-accounts before switching on rebilling at agency level, so every client's usage quietly drains the agency wallet.
- Assuming AI settings carry across in a snapshot — they do not, and new sub-accounts ship with Content AI switched off.
- Publishing generated copy without a human edit, then discovering an invented statistic or a claim the client cannot substantiate.
- Writing one-line prompts and blaming the tool for generic output, instead of supplying audience, tone, length limits and banned words.
- Letting an AI action in a Workflow generate an entire email body with no fallback branch when the generation fails or returns empty.
- Shipping American spelling and US-centric phrasing to Australian audiences, and forgetting the unsubscribe and sender identification the Spam Act requires.
If you want your GoHighLevel Content AI set up with prompts and brand rules your team will actually reuse, book a strategy call with the HL Growth Partner team.
Frequently asked questions
Is GoHighLevel Content AI included in every plan?
Content AI is available across plans, but the ability to rebill usage to sub-accounts with your own markup is not offered on the entry-level plan. You also need a funded agency wallet before any generation will run, regardless of tier.
How much does HighLevel Content AI cost per month for an agency?
For an agency running roughly twelve active sub-accounts with disciplined use, expect around AUD $40–70 a month in raw platform cost, rising to AUD $100–150 if your team builds funnels and generates images weekly. Rates are per generation, so heavy regeneration is the main cost driver.
Can I rebill Content AI usage to my clients?
Yes. Enable rebilling from agency view before switching the feature on in each sub-account, set your markup, and the client's usage draws from their own balance. Most agencies apply 2x to 4x and fold it into the retainer rather than invoicing it separately.
Does Content AI reply to leads like Conversation AI does?
No. Content AI only drafts marketing copy in the builders, blogs, Social Planner and Workflows. Replying to inbound SMS, chat and social messages is Conversation AI, and answering phone calls is Voice AI — separate products with separate billing.
Do I still need a copywriter if I use Content AI?
For volume work — captions, subject line variants, outlines — it genuinely replaces hours. For positioning, offer wording, case studies and anything where a claim must be substantiated, you still need a human who understands the market and the compliance risk.
